Starbucks Frappucino
Three words. Starbucks is brilliant.
Recently, the multi-million dollar company has created a ploy to attract more and more customers. The Unicorn Frappuccino.
With a tall (the smallest size) containing 39 grams of sugar, 11 grams of fat and 280 calories, just imagine what the nutrition label looks like for a venti (the biggest size). Think about it, is one drink really worth all of those calories and sugar?
According to multiple sources such as TODAY, E! and The Washington Post, this drink is absolutely disgusting and it was pretty much only made for the instagram pictures. Let’s just say, Starbucks was smart to only sell it for five days. This way, everyone was continuously hyped up about it for those days only and everyone was rushing to go there and try one, no matter how mixed the reviews are.
This drink that’s practically diabetes in a plastic cup also attracted in a lot of publicity for the already thriving company. Because of this very successful yet unsuccessful drink, starbucks created a couple other “frapps” that were not written into the menu. Such as the pokemon frappuccino, the mermaid frappuccino and the dragon frappuccino.
There has not been much talk about these three other drinks (since they are not nearly as publicized), but there has been a common trend within all four of the new, notorious blended drinks. They all are attempting to mix fruit flavors with a normal frappuccino texture and taste. In reality, these combinations don’t always work so well together. The Unicorn “Frapp” was mainly gross because it combined the regular frappuccino texture with an artificial, mango flavor and a blue sour sauce/garnishing sugar.
Starbucks has never done anything like this before. Sure, they’ve came out with new drinks (seasonal and just for the fun of it), but they have never created something where the stores are overflowing with customers to try one special. I think that if it were not a special drink and was in stores year round, it would have rarely been purchased.
Frappuccinos have a superfluous amount of sugar to begin with but this one carries it over the max and it’s not even good! Most people threw it out after just a couple sips either because they didn’t like the flavor, it was too sugary, or both.
This just goes to show that Starbucks is unlike any other coffee company and they will continue to inundate their stores with customers and their bank accounts with an abundance of money.
Hi, my name is Sadie Kirschner and I am the Promotional Manager on the Hawkeye newspaper. I am a senior this year and this also is my 4th year on staff....
Zane Chahine • Nov 3, 2017 at 11:13 am
Hi, I’m Zane from Miss, Hammitt’s class and this article is really informative. I am a fan of Starbucks but never go there often and not I have a real reason not to. Your visuals were very good demonstration of how unhealthy their beverages are.
Dani Pappal • Nov 2, 2017 at 10:10 pm
I am Dani and I am from Miss Hammitt’s writing class. Being a hardcore Starbucks fan, I strongly agree with how amazing the company’s advertising is, and how the Unicorn had its 5 days of fame were perfectly disgusting. It was obvious they were only selling it for the Instagram publicity. I really liked how you used an infographic to show how unhealthy these drinks are, and pointing out how bad they’d be in a venti size makes me cringe becaue of how true that is.
Jaclyn Dedvukaj • Nov 2, 2017 at 9:26 am
I love Starbucks and because I have a major sweet tooth, I thought about trying it. Although The Unicorn Frappuccino is supposedly terrible tasting and only for the pictures, this company sure does know how to lure in its costumers. I usually like to stick to my go-to’s, a salted Carmel mocha.
taha kabbani • Nov 1, 2017 at 3:30 pm
I am Taha from Ms. Hammitt’s class. This article is about Starbucks’s marketing strategy and how well it works. The writer talk about an interesting subject which is how cool companies can make us spend the most amount of money on things we don’t need. Their marketing strategy is very smart and the writer made a well written essay.